Juergen Schreiner joins in his new role with extensive sector experience, spanning over 25 years in the automotive industry. His previous roles include Global Sales Marketing Director at Metsala, Director of Sales at Faurecia Emissions Control Technologies and Senior Director Sales Europe at Emcon Technologies.

Juergen’s appointment is part of an overarching business development plan to increase Sertec’s market share in the next three years. At the forefront of this expansion strategy is a plan to open a new technical sales centre in Germany.

The new technical sales centre will be headed up by Juergen, who will lead a sales team focused on meeting specific customer needs and driving sales across the European market.

Juergen, said: “Sertec are very focused in their ambitions for the European market, with a clear vision for what they want to achieve and with the capability to offer the complete package to their customers.

“They have extensive coverage of the European mainland markets, are at the forefront of EV technology and possess premium automotive insight borne out of years of experience in the industry.

“With such a clear set of ambitions and a well-established automotive engineering heritage, I feel privileged to be joining Sertec and look forward to playing my part in delivering their plans for expansion.”

Ben Higgins, Group Commercial Director at Sertec, said: “Juergen is an excellent addition to the team and the experience and knowledge he brings will prove to be a great asset in helping to take the business forward.

“He will lead our sales team from the new technical centre in Germany and will be at the forefront of our business development strategy.

“We welcome Juergen to the Sertec team and look forward to working with him to achieve our business vision.”

Sertec Group Ltd operates across eight sites, with six manufacturing sites in the Midlands in the UK, one manufacturing site in Aszar, Hungary and one in Hückeswagen, Germany, plus a tooling technical centre based in Dongguan, China.