John Swinhoe has been appointed to the key strategic role and in doing so makes a welcome return to Sertec, having enjoyed a previously successful stint as Operations Director at the Coleshill based company’s, Hungarian plant.

Having spent two years overseeing operations at Sertec’s plant in Ászár, Koztarsasag, Hungary, John took up post as one of the senior management team at tier one automotive supplier WHS Plastics, based in Sutton Coldfield, last year.

In returning to Sertec, John brings with him over 35 years of experience and knowledge from working in the manufacturing and engineering sector, with over 25 years of that time spent in tier one automotive supplier roles.

In his new role at Sertec, John will have responsibility for the implementation of group processes and methodologies that deliver sustainable business performance and excellence and play a key role in the continuous improvement of current and future business ventures.

John said: “It’s great to be reunited with the Sertec team and I am really looking forward to starting the new role and the responsibilities that come with it.

“The two years I spent working in Hungary running the Sertec plant were among my career highlights to date, so it’s great to have the opportunity to return to Sertec at such an exciting time for the company.

“I am really looking forward to the challenge ahead and playing my part in further enhancing the company’s reputation for manufacturing excellence and establishing Sertec as a key player in the EV sector.”

Grant Adams, Group CEO at Sertec, said: “John is an excellent addition to the team.

“We know from John’s time overseeing our Hungary plant that he is an experienced and highly capable operator, and his return is a welcome one at a strategically important time for the business.

“We have some exciting times ahead in 2021 and with John and other recent senior appointments, we are better equipped to take full advantage of our position in the automotive sector.”

Sertec Group Ltd operates across eight sites, with six manufacturing sites in the Midlands in the UK, one manufacturing site in Ászár, Hungary and one in Hückeswagen, Germany, plus a tooling technical centre based in Dongguan, China.